Alexandra Basova

Medium

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Product designer with strong systems thinking and a passion for turning complex ideas into clear, elegant solutions.

With 7 years of experience in mobile B2C apps and web SaaS products, I focus on creating smooth, functional and enjoyable user experiences that anticipate user needs and drive business growth.

My background in software development makes me confident working in complex domains and brings deep expertise in scalable design systems.

With 7 years of experience in mobile B2C apps and web SaaS products, I focus on creating smooth, functional and enjoyable user experiences that anticipate user needs and drive business growth.

My background in software development makes me confident working in complex domains and brings deep expertise in scalable design systems.

With 7 years of experience in mobile B2C apps and web SaaS products, I focus on creating smooth, functional and enjoyable user experiences that anticipate user needs and drive business growth.

My background in software development makes me confident working in complex domains and brings deep expertise in scalable design systems.

Product Design

Leadership

Data Driven

Research

Design System

Icon Design

talent mgmt
∙ design system

travel tech ✺ 30M MAU

mobile browser
∙ design system ∙

5M MAU

store builder
∙ design system ∙

e-commerce

Lead Designer, Sr.Product Designer

Aloha Browser, 2023—2025

Sr.Product Designer

Tutu Travel, 2022—2023

Sr.Product Designer

Baselance by Papaton, 2021—2023

Sr.Product Designer, Design System Architect

Ecwid, 2020—2022

Product Designer, UX/UI Designer

Freelance, 2018—2020

Owning the full design process — from discovery to delivery — I build strong, trusting relationships with product, engineering, and business teams to move forward together.

As a proactive contributor to the design community, I share my insights through UX Collective and Bootcamp.

— Pizza or salad?

— Pizza

— Cats or dogs?

— Cats

— Sea or mountains?

— Sea

Let’s create something exciting together!

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Let’s create something exciting together!

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Let’s create something exciting together!

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